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Smiling man doing stretching exercise

Streetwear's need for a new narrative

There comes a time when every trend or moment in fashion has run its course, then we move on to the next best thing. In the late 1940s, formalwear and haute.

Smiling man doing stretching exercise

In pictures: Levi’s x Super Mario

When one thinks of Nintendo video games of the 80s, one character in particular comes to mind: Super Mario. The hero in the blue overalls became Nintendo’s.