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5 questions to future-proof a fashion brand

Buckle up, for consumer behavior is changing fast and fashion companies must react if they want to stay around. That was the main message in David Shah’s fi.

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'Considered purchasing' is driving luxury

Purpose is driving consumer purchase behaviour. No longer is the simple premise of buying high-end fashion and luxury goods just for the sake of ownership a.

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Zara changes its logo

While luxury retailers are changing their logos by adopting a minimal, sans-serif look, Zara has gone the opposite direction. The fast fashion giant under.

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Viktor&Rolf launches new men's fragrance

Viktor&Rolf has announced the launch of their new men's fragrance, Spicebomb Night Vision, available worldwide now. Since the brand ceased doing ready-to-we.

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Lyst reveals top 5 sneaker searches of 2019

Sneakers are already the most popular fashion item of 2019. According to research compiled by fashion search engine Lyst, one million shoppers look for a new.