Xinning County is located in the southwest of Hunan Province, with a unique geographical environment, a long history and culture, and rich tourism resources. In recent years, with the efforts of many parties, the local agricultural product industry has achieved staged results. Xinning has become one of the four major navel orange export base counties in the country and one of the key citrus industrial belt navel orange production counties.
At that time, Emperor Shun passed through Xinning in the south, and when he saw this beautiful landscape, he blurted out "the good man of the mountain, Langshan", which created the word "崀" which belongs to Xinning. The beautiful Langshan Mountain has long been deeply rooted in the world as a world natural heritage and has become a well-known super symbol.
(World Natural Heritage Langshan)
How to combine such a super symbol with the agricultural industry and tourism industry of Xinning, transform the ecological resources of Xinning into "Jinshan Yinshan", make Xinning agricultural products famous, and let more people know and understand "Ning and Xinning have Langshan" is the original intention of the Xinning County Government to cooperate with Huinong.com to create a regional public brand of agricultural products, "Lioliguoli".
1+1+N brand matrix
Xinning County is known as "all the five mountains are hot and pleasant to be alone in Xinning". The unique ecological environment, geographical conditions and humanistic feelings have laid the foundation for the development of high-quality agriculture in Xinning, bred famous agricultural products such as Langshan navel orange, ground gray tofu, Dendrobium candidum and other well-known agricultural products.