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Kid King plans to go public! 2.45 billion to be raised~

July 15th] As an important channel for many toy brands to sell offline, the listing of the child king A shares has accelerated. A few days ago, Kid King officially submitted a prospectus to the Shenzhen Stock Exchange GEM, preparing to raise 2.45 billion yuan.
The prospectus shows that Kid King's revenue in 2017, 2018, and 2019 was 5.235 billion yuan, 6.67 billion yuan, and 8.243 billion yuan respectively; the net profit was 93.799 million yuan, 276 million yuan, and 377 million yuan, respectively.
In recent years, my country's maternal and infant retail industry has maintained rapid growth, but due to the low barriers to entry in my country's maternal and infant retail industry, the number of enterprises in the industry is large and small, and the market concentration is not high.
Founded in 2009, KidKing is a leading company in the domestic maternal and infant retail industry. It is mainly engaged in the retail and value-added services of maternal and child products, including the sale of food and clothing items to target user groups through offline direct stores and online channels. Consumables, durables and other products in many categories, and mainly in high-end brands.