Annatto, sometimes called roucou or achiote, is derived from the seeds of the achiote trees of tropical and subtropical regions around the world. The seeds are sourced to produce a carotenoid-based yellow to orange food coloring and flavor.

Annatto is commonly used in Latin American and Caribbean cuisines as both a coloring and flavoring agent. Central and South American natives use the seeds to make body paint and lipstick. For this reason, the achiote is sometimes called the "lipstick-tree". Achiote originated in South America and has spread in popularity to many parts of Asia. It is also grown in other tropical or subtropical regions of the world, including Central America, Africa and Asia. Annatto is a naturally intense dye which can range in color from bright yellow to deep orange. Many commercially made food products utilize annatto for its potent color.

The products are properly placed and packed in a carton so as to avoid spillage or damage of product and also we do take customize request. 

Our USP
Knowledge of competent and reliable sources

Raw Material / Product Sourcing

Vendor-Sourcing / Assessment / Enquiry

Price Negotiation

Price Competitiveness

Pre-Shipment Inspection

Shipment Status

Factory / Facitlity Vist/Audits

Developing a strong Buyer - Seller relationship

A 24 year presence in the field of sourcing different products from around the world. In between that path is where our company made its mark, searching, monitoring, broadening its knowledge base, innovating and providing its customers complete services encompassing the "what" and the "how" of the products.

The investments made in the last 24 years have brought us at the top as one of the leading companies for your sourcing requirements. We strive to provide quality products that are in compliance with FDA regulations, meets USP and are manufactured under GMP and ISO standards. This approach ensures quality products you can count on with a cost competitive advantage.

We specialize in sourcing difficult-to-find materials for our customers quickly and efficiently. Our approach is to be your most reliable and resourceful partner. We pride ourselves on being proactive resourcing specialists. Due to our relationship with producers and the local knowledge, we can negotiate and get you competitive pricing which you would certainly not get if you were to touch base directly.

For decades, we have sourced raw materials from suppliers in India & China and marketed them to manufacturers/traders serving key industrial and consumer marketplaces. These relationships are based on a long-standing expertise, exceptional follow-thru and the fastest turnaround times in the business.

Our mission remains to contribute to the commercial success of both our manufacturing partners and our global customers. 

Our approach:
Strategic Sourcing relationships which secure the vital link.
In-depth Market Intelligence, providing our customers with a competitive advantage.
Core values driven by a desire to achieve excellence and operate with the highest standards of integrity.
Continuous improvement and development through our commitment to ensure quality products and services that meet or exceed the needs and expectations of our customer.
Removing the risks and uncertainties of sourcing from the developing world; and by maintaining a consistent supply of quality assured products delivered on flexible and competitive terms.

We would like to take this opportunity of briefly introducing M/s. Enjay Marketing Services Private Limited., which is a well established organization over the past 24 years, with business transactions being carried out in North America, South America, Eastern and Western Europe, Middle East, Southeast Asia including Japan and Eastern Asia.

The organisation is run by well qualified professionals with experience over 40 years in import and export trade.

Our primary focus is to provide seamless, cost effective sourcing to our overseas clients. We are committed to deliver world class service to satisfy our customers at both ends.

Enjay Marketing Services Private Limited combines the knowledge gained through our diversified range of products with the strength of our unique marketing capability. We value our background, experience and we are proud of the service and quality we offer to our customers. We have a diverse range of products, customers and markets, outstanding management and an enviable portfolio of developing projects.

Our purpose is to create long-term value through development and conversion of resources to the customer and provide market-focused solutions. We actively manage and build our portfolio of high quality products and services. We consistently continue to drive a high performance organization where every individual accepts responsibility and gets rewarded for his performance and efforts. We earn the trust of employees, customers and suppliers by being forthright in our communications. We consistently seek to achieve delivering on our commitments with integrity.

We value capability of transparency, integrity, high performance and flexibility to achieve superior business results. We cherish and embrace diversity, win-win relationships, courage and respect enriched by openness, trust and teamwork. We inspire and deliver positive change in the face of adversity. We create actualization of a superior return to our customers and suppliers where every party can achieve accomplished transactions from our business relationships.